Hershey's Online Promotion
The Hershey's promotion Trocitos de Felicidad (TDF) was an online promotion for the latin american region. The promotion was to find the best representation of what happiness means to you via photography using any Hershey's product. Winners were determined by a panel of judges chosen by Hershey's. The promotion was enhanced by utilizing rich media banners to get users engaged and interested in the promotion and the brand.